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Campaign Central

animated gifsWrite in! Write often! animated gifs



 A few suggestions on writing a successful letter to TPTB:

  1. Keep it short. Even though you may end up with a 4 page manifesto of what's wrong and how to fix it. Trim that down to a paragraph or two. Have one main point and write a letter that will be enjoyable to read.  Or, better yet, divide it up into multiple letters.

  2. Handwritten letters are given the most weight. However, if you prefer typing and printing multiple copies to send to various places, go for it. At one point, an individual letter was counted as the voice of 3,000 fans. 

  3. Post cards are cheaper and can be designed to match your sentiments. If anyone would like to design some Tad & Dixie, Tad, or Dixie post cards, contact me at Claudine@tadndixie.com and we'll showcase your art with gratitude!

  4. Be upbeat and positive. You may want to verbally rip them a new one, but no one will want to read your letter. Be witty. Be brief.

  5. If you don't like something, don't mention it at all. A letter with "I can't stand seeing _____ on every day" has a high chance of being cataloged by overworked and underpaid interns as one check for a letter about (insert aforementioned hated character), and lead to even more airtime for that character! Just tell them what you want to see more of.

  6. Write as yourself, an individual, not as a group. Groups can easily be labeled as wack jobs and not the audience TPTB want and therefore ignored.  You are writing as a concerned viewer of ABC Daytime. Not as a member of a cult.

  7. If you are under 35 and female, let them know! You are their key demographic and that's all they care about when it comes down to it. Bonus points if you are under 25, because you're who they're trying to attract and hook for life.

  8. You really don't need to write a letter to the magazines, just email them. It's free and you can cut/paste anything you've already typed.

  9. Don't forget to write to the actors! Studios count the actors mail and regard it as a reflection of their popularity, income generating power. It is very important to keep their mail count UP.

  10. Write in often! Weekly letters are your minimum! Comment on everything you see on the show and hear in the press.

  11. You can send one letter to everyone. Just make sure to change the name/address on the letter.

Those wanting to write in to bring back Cady/Dixie (Operation: Resurrection!) may want to keep the following in mind:

  • If you stopped watching the show, let them know what would make you tune back in.

  • Mention Cady McClain specifically, we don't want a recast.

  • Make sure you say you want her ALIVE and not as a ghost.

  • If you attended Super Soap 2007, tell them you missed seeing Cady there and enjoyed seeing her there last year.

  • If you didn't attend Super Soap 2007, tell them why and what would get you to attend in 2008.

  • If you still watch the show, tell them you miss Dixie and feel a void on the show only she can fill. Tell them what you want to see. Be specific. Keep in mind that ABC Daytime and soaps in general are in a state of flux right now. With the ratings where they are, the Save Our Soaps initiative from all ABC Fans is flooding them with mail already, and with the writers' strike on they have a lot on their plate. Be patient. Good things come to those who wait.

  • A lot of cogs have to fall into place. ABC has to recognize their error, want her back, make an overture to her. She has to want to come back. There are a lot of ifs here. But if we don't write in... there's no chance.

All pertinent addresses are below. The most important are Brian Frons, Anne Sweeney, Julie Carruthers, and Lorraine Broderick. These people are the most directly involved in getting AMC written and on air. You can send all of them the same letter. Just print out more than one. Email the magazines only. We need the press! Here are some post cards/flyers for you to download and use!

4 1/4" x 5 1/2" post card 8 1/2" x 11" post card sheet of 4 8 1/2" x 11" flyer to mail in
ABC Daytime Contact Information:


ABC Network - California
(818) 460-7477
and hit 2, then 4, then 255...you'll be put right through to the line to leave a 30 sec. message!

Brian Frons: 818-460-7020 (direct to office)

Robert Iger
President, Disney
500 South Buena Vista Street
Burbank, CA 91521-4551
Peter E. Murphy
Senior Executive Vice President and Chief Strategic Officer
The Walt Disney Company
500 South Buena Vista Street
Burbank, CA 91521-4551
John E. Pepper, Jr.
Chairman of the Board of Directors
The Walt Disney Company
500 South Buena Vista Street
Burbank, CA 91521-4551
Anne Sweeney
President, ABC Television
500 South Buena Vista Street
Burbank, CA 91521-4551
Assistant: Grisell.M.Rosa@disney.com

Brian Frons
President, ABC Daytime Television
500 South Buena Vista Street
Burbank, CA 91521-4551

VP Media Relations, ABC Daytime & SOAPnet
Jori Petersen


Director, ABC Daytime
Marianne Fleschman


ABC Daytime Coordinator - LA
Penni Ellington


All My Children
Michael Cohen - Publicist


Audience Information


Official AMC Facebook page Everyone should join and comment! :cheer:

(ABC Audience Relations)
(ABC Net Audience Response)

AMC Official Fan Club:

Debbie Morris
AMCFC Membership Request
PO Box 96737
Houston, Texas 77213

All My Children Contact Information:

Julie Hanan Carruthers
Executive Producer
All My Children - ABC TV
4151 Prospect Avenue
Los Angeles, CA 90027


Lorraine Broderick
Head Writer
All My Children - ABC TV
4151 Prospect Avenue
Los Angeles, CA 90027


Michael E. Knight or Cady McClain
c/o All My Children
4151 Prospect Avenue
Los Angeles, CA 90027

Cady McClain
PO Box 515
Nyack, NY 10960

From what I’ve heard, you can write to everyone here at either the 4151 Prospect Avenue address or the Andrita Studios, 3030 Andrita Street Los Angeles, CA 90065-2315 AMC Studio address. Both get routed to 4151 Prospect for counting. Actors mail is counted and counts toward their popularity and therefore screentime. If you’d like an autographed photo, I suggest sending a SASE ($.60 return postage) with your request.


The Disney Board of Directors

George J. Mitchell, Chairman of the Board
John E. Bryson, Director
John S. Chen, Director
Judith L. Estrin, Director
Robert A. Iger, Director
Steve Jobs, Director
Fred H. Langhammer, Director
Aylwin B. Lewis, Director
Monica C. Lozano, Director
Robert W. Matschullat, Director
Leo J. O'Donovan, S.J., Director
John E. Pepper, Jr., Director
Orin C. Smith, Director

You can write to the Disney Board at the same address as Sweeney/Frons:

The Walt Disney Company
500 S. Buena Vista St.
Burbank, CA 91521

Phone: 818-560-1000
Fax: 818-560-1930

Soap Magazines Contact Information:

Soap Opera Digest
Mara Levinsky - AMC Editor
261 Madison Avenue
New York, NY 10016
Hot Off the Net Poll: http://www.soapoperadigest.com/polls/netamc/

(Ask SOD)
(SOD 'Get Real')
(SOD Love it/Hate it Polls)
(Carolyn Hinsey's SOD Opinon Column)
(SOD Soundoff)

Soap Opera Weekly
Erica Brown - AMC Editor
Public Opinion
261 Madison Avenue
New York, NY 10016

(SPW - Editor)
(SPW – Travis Kenzie)
(SPW - Public Opinion)
(SPW - Public Opinion)
(SPW - Style)
(SPW - Critical Condition)

ABC Soaps In Depth
Speak Out!
270 Sylvan Avenue
Englewood Cliffs, NJ 07632
Reader’s Poll: http://abc.soapsindepth.com/talkback/readerspoll/

Michael Logan - TV Guide
1211 Avenue of the Americas
4th Floor
New York, NY 17036


TV Guide
6922 Hollywood Blvd
12th Floor
Los Angeles, CA 90028

Cindi Rinehart

140 4th Ave N
Seattle, WA 98109

© 2003 GaerielSky Writings

This site has no affiliation with ABC, Inc., Disney, or All My Children or the actors represented herein. It is a fan run site for entertainment and informative purposes only. All photographs provided on this site are the sole property of ABC, Inc., Soap Opera Digest, Soap Opera Weekly, or ABC Soaps In Depth and have been used without permission in a not-for-profit manner. Suing me will only net you a stack of Tad & Dixie tapes and my computer as I am a pauper in more ways than one. If you have any inquiries regarding these matters please contact GaerielSky@tadndixie.com